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US social media star Danielle Cohn has nearly four million followers on Instagram and 1.4 million on YouTube. She’s also one of TikTok’s biggest stars, with more than 13 million fans.

The young teenager’s photographs and their captions are often provocative.

She wears bikinis, lingerie and figure-hugging dresses, and her photo locations include bedrooms, pool-sides, and in one case lying beside a waxwork figure of the late Playboy founder Hugh Hefner, while wearing bunny ears.

Her recent brand collaborations include a women’s fashion label and an energy drink.

“What would u ask me if u knew my answer would be yes?” she wrote recently beside a picture of herself wearing a tight white dress, her hands above her head, in which she promoted a fashion brand.

She is managed by her mother.

But is this a good line of work for a teenager?

“Once on the internet, always on the internet,” says Rohan Midha, co-founder of the influencer agency PMYB.

“When she does hit 18 she may not be able to be doing these brand deals any more. It may not be a sustainable career.

“She may need to get a normal job, like everyone else… all of this stuff will come up when an employer searches her name.”

Mr Midha said he didn’t think young teenagers were capable of making such a huge decision about creating a specific identity that would follow them into adult life.

“I believe that often it’s an older relative or family member who has realised there is the opportunity to make some money in the short term and puts together a social strategy to grab the attention of the media,” he said.